Malta hosts the Samsung Forum 2020 for the very first time at MCC in Valletta with the participation of 3,000 delegates from all around the globe 

During a visit at the Samsung Forum 2020 which is currently being held for the first time at the Mediterranean Conference Centre (MCC) in the capital, Minister for Tourism and Consumer Protection Julia Farrugia Portelli met top Samsung officials and delegates showcasing their products. 

The forum, hosting 3,000 delegates from all around the world, is spread over 11 days. The history and splendour of the MCC were the decisive factors that led Samsung to choose Malta as their destination for the 2020 Forum.

Minister for Tourism and Consumer Protection Julia Farrugia Portelli explained that tourism for business purposes is another important sector of the tourism industry. “Our climate, the value for money, our Mediterranean location, and the good flight connections are some of the reasons why Malta is chosen to host international conferences such as the Samsung Forum.” Indeed, 2018 marked a record year for MICE (meetings, incentives, conferencing and exhibitions) travel where 130,000 delegates visited Malta for such events. Minister Farrugia Portelli also referred to technology as another crucial factor in the tourism industry as “technology is connecting tourists worldwide and is one crucial tool by which our country can be promoted”. 
“The Samsung Forum enables us to demonstrate to our partners our commitment to pioneering the technology of tomorrow, today,” explained Mr Benjamin Braun, Chief Marketing Officer of Samsung Europe. Mr Braun said that the collaboration that is possible at the forum enables them to adapt, to innovate, and to continue offering the products that consumers truly want; products that last, are future-ready, and unique. “These partnerships are vital for us to stay at the forefront of innovation in this new experience-led age,” said Mr Braun.

Present during this conference were Mr Pierre Fenech, Chief Executive Officer of the Mediterranean Conference Centre, and Chairman of MCC Dr Kenneth Spiteri.